AI Evolves To The Third Wave: Will Printing And Packaging Companies Be Left Behind If They Don’t Embrace It? In 2023, with the emergence of ChatGPT, the first wave of predictive artificial intelligence entered the public eye. Suddenly, the powerful force of machine learning felt within reach, and everyone could experience its appeal. By 2024, the second wave—generative AI—followed. It allowed users to create a wider range of content, including videos, graphics, music, and more, while also building more advanced conversational engines for better interaction with humans. As a result, social media platforms saw a surge of AI-generated content.
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